SW Bicycle Company, formerly known as Ben Thomson's Cycleworx, was established in 2007. After 20+ years in the bike business, firstly in his native New Zealand, and then spending 5 years honing his skills in Sydney, Ben came to London to open his own shop.
SW Bicycle Company welcomes all levels of cycling ability and technical know how. We take pride in supplying a quality service to all.
Owner and Director
Husband and father to 2 girls, keen cricketer and runner, NZ rugby fanatic. Beer and BBQ connoisseur.
- Rosin Pro Road - Sram Red Etap, Zipp 404 (front) and 808 (back)
- Soma Smoothie - Shimano Ultegra, Hand-built DT Swiss wheels
- Soma Wolverine Gravel Bike
- Genesis Flyer
- Mercury Snow Bike - Studded tyres!
- Various other bikes that will never be completed!
Mechanical engineer graduate who has also been described as the world's perfect man... by himself
- Liv Avail - Shimano Claris and KX wheels
The creator of nicknames and good times
- Orbea Orca
- Peugeot fixie
shop dog and everyone's best friend