SW Bicycle Company was established in September 2007. Ben has been in the bike business for 28 years, firstly in his native New Zealand, then spending 5 years honing his skills at the legendary Wooly's Wheels in Sydney.

SW Bicycle Company welcomes all levels of cycling ability and technical know how. We take pride in supplying a quality service to all.

Staff profiles

Ben Thomson

Owner and Director

Husband and father to 2 girls, keen runner, NZ rugby fanatic and has raced in many cycling disciplines - Road, TTT, DH, Cross Country and BMX. Has promised to get back into it one day.

Bicycles owned: 

- Rossin Pro Road - Sram Red Etap, Zipp 404 (front) and 808 (back)

- Soma Smoothie - Shimano Ultegra, Hand-built DT Swiss wheels 

- Soma Wolverine Gravel Bike

- Christiania cargo bike

-Brompton folder

- Genesis Flyer

- Bosomworth track bike

- Mercury Ice Bike - Studded tyres!

- Various other bikes that will never be completed!

Ali Goodman

Associate

Cambridge mechanical engineer graduate who has also been described as the world's perfect man... by himself.

Bicycles owned:

- Liv Avail step through - Shimano Claris and KX wheels

- Former Royal Mail bike

- Bob Jackson Tandem

Caldoom.i.am Goodacre

Guitarist for the No Licence band

Bicycles owned:

- Orbea Orca

- Peugeot fixie

-Merlin Ti road with Dura Ace and Zipp wheels

-Litespeed CX with Dura Ace and Lightweight wheels

River Thomson

shop dog and everyone's best friend

 We accept all major credit cards and debit cards and Amex is very welcome. We no longer accept cash or cheques. Bacs payments must be done in store.