SW Bicycle Company was established in September 2007. Ben has been in the bike business for 28 years, firstly in his native New Zealand, then spending 5 years honing his skills at the legendary Wooly's Wheels in Sydney.

SW Bicycle Company welcomes all levels of cycling ability and technical know how. We take pride in supplying a quality service to all.

Staff profiles

Ben Thomson

Owner and Director

Husband and father to 2 girls, keen runner, NZ rugby fanatic and has raced in many cycling disciplines - Road, TTT, DH, Cross Country and BMX. Has promised to get back into it one day.

Bicycles owned: 

- Rossin Pro Road - Sram Red Etap, Zipp 404 (front) and 808 (back)

- Soma Smoothie - Shimano Ultegra, Hand-built DT Swiss wheels 

- Soma Wolverine Gravel Bike

- Christiania cargo bike

-Brompton folder

- Genesis Flyer

- Bosomworth track bike

- Mercury Ice Bike - Studded tyres!

- Various other bikes that will never be completed!

Ali Goodman

Associate

Cambridge mechanical engineer graduate who has also been described as the world's perfect man... by himself.

Bicycles owned:

- Liv Avail step through - Shimano Claris and KX wheels

- Former Royal Mail bike

- Bob Jackson Tandem

Caldoom.i.am Goodacre

Guitarist for the No Licence band

Bicycles owned:

- Orbea Orca

- Peugeot fixie

-Merlin Ti road with Dura Ace and Zipp wheels

-Litespeed CX with Dura Ace and Lightweight wheels

River Thomson

shop dog and everyone's best friend